What is BOB? Who is BOB? Why is BOB? Where does BOB come from? Excellent questions all and perhaps never so appropriate than when referring to, well, BOB.

In 1991, in San Luis Obispo, California, Roger Malinowski, a bicycle industry maven, met Philip Novotny, an airline mechanic, who had turned a decrepit beach cruiser bike into a versatile, lightweight, single-track bike trailer, called the YAK, and was rolling them out of his machine shop on a small scale. Roger knew a great idea when he saw it, and together they took Philip’s invention and turned it into a revolution.