Hideo Wakamatsu is a Japanese designer based in Tokyo. He draws on Japanese and French design traditions to create carrying accessories with a unique blend of style, function and value. As a designer, Hideo is unique in that he actively participates in all stages of the development of his designs from conception to construction and beyond. By taking a hands-on role in production, Hideo ensures that no detail is lost in the translation from conception to reality. This also gives Hideo a firm grasp of the state-of-the-art of production which, in turn, permits him to include production-related innovations (and limitations) at the conceptual stage and bring new designs to his customers more quickly, frequently and in smaller quantities. Hideo believes that the best designs come from earnest devotion to customers and, to him, this means treating customers as partners, listening well, and continuously innovating with them. Hideo's style comes from his own unique passions and experience. He believes that a harmonious blend of style function and value is very important and believes that if these elements are properly balanced then a design will evoke an emotional response to its charm. He studiously avoids the marketing-driven (and all-too-common) extremes of normal/gaudy, useless/overbuilt and cheap/costly.
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